Nitro Kits
In 2016 Starbucks introduced a new drink known as the Nitro Cold Brew which quickly ramped up to one of the most popular drinks on the menu. The Nitro Cold Brew is infused with nitrogen when it pours from the tap creating a smooth and delicious drink. HALO created a little under 220,000 promotional Nitro kits to help advertise the ongoing love for this beverage. Within each kit was promotional shirts, a polybag of pins (3 different designs), and a bag of buttons. These kits were sent out to over 200,000 store locations for partners to wear and show off. The dress code approved shirts, pins, and buttons were have been worn throughout the country to encourage patrons to indulge in a Nitro Cold Brew.