Starbucks for Life

For the third consecutive year, Starbucks has held an online sweepstake for their Starbucks Rewards™ Loyalty Members which gives them a chance to win between a variety of 2 million prizes. This sweepstake is known as Starbucks for Life. To start partaking in the Starbucks for Life game, you needed to make a purchase at participating Starbucks stores using either your Starbucks card or the Starbucks Mobile App. Through these transactions you were given points to collect and then use to win a selected prize through specific dates.

There were a multitude of prizes you could win, and HALO helped create the three of the kit prizes. One prize was the Stationary Sets and within this kit was 5 custom holiday gift cards, 1 custom congrats card, 1 custom sticker sheets, and 5 red holiday envelopes. We sent the stationary sets out in three waves to over 8,000 locations both in Canada and the United States. We then kitted and created a few parts of the Coffee Collection kits. Each kit contained a 24 oz Tumbler, a puzzle, a pack of coffee, socks, and a congrats card. Sunrise Identity created the socks, the congrats card, and kitted everything together. We sent the Coffee Collection kits to over 2,500 locations both in Canada and the United States. The last prize that we helped kit was their PlayStation 4 giveaways. We kitted 175 PlayStations with congrats cards and shipped to 175 patrons who won.